Brand Awareness

Why build your brand awareness?

So how do we do that? By telling stories – stories connect us. We buy with our hearts not with our heads. Videos that tell an engaging story are more likely to be shared, liked and commented on.

Put yourself in the shoes of your customer, what do they care about and how can you make a difference in their lives, what problems are you solving for them – tell them. Position your company as the obvious and unique solution to those specific problems.

Give your viewers something they can relate to, something that lets them see themselves in your video. Ultimately this will maximize your business’s visibility, profit, and impact.

Creating Brand Awareness

Sounds pretty obvious right? But it’s the first stepping stone towards growing your customer-base, let people know you exist and what you do.

Build recognition & retention

An engaging video is an effective way to help people remember your brand by tying your logo to a story they could relate to.

Becoming relatable

Creating a relatable story or narrative is a great way to engage with your customers. Anyone who can relate to your business or organisation is more likely to purchase, get involved or spread the word about what you do.

Be approachable

This can be especially beneficial for large corporations that may present as being too large to be interested in their clients. But it also applies to any situation where improved relationship with customers, (new or existing), helps sales or growth.

Building trust

The most beneficial side effect from promoting your business or organisation in a manner that makes you appear approachable and relatable is that you instill trust in your customers. This can directly improve sales and client retention.