Brand Awareness
There is nothing more compelling than a great story – everyone has a story.
Why build your brand awareness?
Why build your brand awareness?
In today’s society, it’s not enough to have a quality product or service, you need to know how to talk about it in a way that differentiates you from the crowd.
So how do we do that? By telling stories – stories connect us. We buy with our hearts not with our heads. Videos that tell an engaging story are more likely to be shared, liked and commented on.
Put yourself in the shoes of your customer, what do they care about and how can you make a difference in their lives, what problems are you solving for them – tell them. Position your company as the obvious and unique solution to those specific problems.
Give your viewers something they can relate to, something that lets them see themselves in your video. Ultimately this will maximize your business’s visibility, profit, and impact.
What building your brand accomplishes
Brand-building videos are used to improve the brand and transparency of your business or organisation. The aim is to get potential customers invested in the vision and culture of your company, so that they are more likely to engage with your organisation.
Creating Brand Awareness
Sounds pretty obvious right? But it’s the first stepping stone towards growing your customer-base, let people know you exist and what you do.
Build recognition & retention
An engaging video is an effective way to help people remember your brand by tying your logo to a story they could relate to.
Becoming relatable
Creating a relatable story or narrative is a great way to engage with your customers. Anyone who can relate to your business or organisation is more likely to purchase, get involved or spread the word about what you do.
Be approachable
This can be especially beneficial for large corporations that may present as being too large to be interested in their clients. But it also applies to any situation where improved relationship with customers, (new or existing), helps sales or growth.
Building trust
The most beneficial side effect from promoting your business or organisation in a manner that makes you appear approachable and relatable is that you instill trust in your customers. This can directly improve sales and client retention.
Ways to build your Brand
Brand Building Videos to help grow Your Business
Website Video
Social Media Video
Insight Video
Social Responsibility
Client Showcase
Breast Cancer Support Service

Creating the Video
The Approach
The BCSS Manager and Record sat down and discussed what we wanted to achieve – a compelling video that would connect viewers, raise awareness of breast cancer and inspire viewers to become involved.
Planning
We wanted to produce a video that was fun and engaging. We came up with the idea of a fun afternoon painting henna tattoos on heads. We had two perfect ladies who would be our models.
Production
There was no need for a script or storyboard, we produced some hats to play with and that set the tone for a memorable afternoon of filming. Amanda and Kelli with their contagious laugh and spontaneous sense of fun made our job so easy and enjoyable.
The Result
The result ‘Be True to You – my Henna Tattoo’ is six minutes of pure joy, two delightful personalities with a positive attitude in a difficult time, certainly an inspiration for those in a similar situation.
This video is one of nine projects Recordit has produced starting with the BCSS 20th Anniversary in 2011.
Each of the videos showing how breast cancer effects the lives of all ages, both male and female. ‘The Nude Dude Swim”, a fund-raising event, has had over half a million views!… check out these on my YouTube Channel.
What the client had to say…
“Cath has been working with Breast Cancer Support Service Tauranga for the last nine years and her work is extremely professional.
She has a creative eye and is able to offer great ideas for how to get the most from our promotional photos and video.
Cath takes the time to listen and understand what our needs are and what we are trying to achieve and she brings her skills to making that happen.”
Helen Alice
Service Manager
Breast Cancer Support Services Tauranga Trust
Building Success
Just some of the brands we’ve worked to build
Through his eyes BCSS