Why video works
Video will account for over 82% of all internet traffic by 2021.
Why so popular? Vision is our most dominant sense so it is not surprising that video marketing is so effective – its simply an easier and far more relaxing way to consume content.
Using video to tell your business story allows you to easily differentiate yourself from the crowd. Visual content can generate the pulse of your brand. It does what text doesn’t. It builds an instant, true and authentic interaction with your audience. Video engages peoples’ emotions, which is a key way to get people to trust you and buy from you.
How Video can benefit you:
1. Building Your Brand
In today’s noisy marketing landscape, what your brand really needs is a story to build awareness and evoke emotion.
Video is perfect for telling stories. Your unique story can communicate the essence of your brand in less than three minutes. Stories connect us, build trust and encourages your viewer to take action.
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2. Video Advertising
Bite-sized, memorable and measurable – video is critical for your content delivery.
Video storytelling can help you breakdown complex information and present it in easily digestible, exciting pieces.
Reach a larger audience, promote your brand, sell your products and services.
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3. Training & Safety
People learn best when concepts are conveyed visually. Recordit training videos allow you to customize content to meet your organisations specific training objectives, plus you can personalise the videos by featuring real employees and company scenarios – this definitely makes it more memorable!
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